RE: GUN very good value18 May 2018 15:59
Human Brands who, GUN has actually invested money in (unlike Fastbase)
In Q3 we'll be launching our first proprietary brands, a premium tequila and a Japanese whisky. I know tequila has yet to really make waves in the UK but we believe it's coming over the next couple years. It's exploding in the US. My opinion is the premium tequila will eventually take the place of where whisky is right now. With Diageo buying Casamigos for $1B my guess is they're eyeing growth in the European market.
Because of that we're trying to position our company to take advantage. We are developing our tequila, producing tequila, acquiring as much aged tequila as possible, and then partnering with our current distillery to build a 'destination' distillery just outside of Puerto Vallarta. We just signed a LOI to bring $20.4M in land under Human Brands for the location of the distillery. All of this so we can capitalize on where we believe the market is going.