RE: Fintech Futures Article and Influencers Tweet's29 Jan 2020 13:02
Its seems to be the way forward in advertising nowadays... some of these "influencers" have a big following of younger impressionable generations who will jump on board in an instant if the person they are following says its a great product...
Funny enough I was having a meeting with an old friend regarding targeting advertising... its quite amazing ( & creepy) the data they hold and use in this field.
I always thought Martin Lewis would be a great advertiser but would he sign up to such a new product? … not without clear evidence its the best in market for at least one aspect of banking.
On the other hand they could use one of the Kardashian mob.... they have a 3 hundred gazillion half wit followers! :-0