RE: XLM SBD Deal18 Mar 2021 09:46
GSmiley - agree
-I have 6 years exposure in betting and know how important the affiliate network is in driving acquisition
-Most deals with operators are built on either CPA (cost per acquisition) or revenue share agreements (I assume this is the same in the US), with rev share deals often ranging between 15-40%
-In a nascent, but growing market, acquisition numbers are disproportionately higher in early years. On a CPA deal, this means large immediate payouts early on. On rev share deals, this means as the size of the base grows the rev share grows.
-Both structures would be very positive for XLM - CPA would mean significant cash inflow over the next few years, whereas rev share would imply XLM revenues would grow in line with the growth of the market (assuming content is good). With the US market expected to grow to $20B (Betting), $20B (gaming) - this is very positive
-Furthermore, good affiliates are those with great content - just look at the website of their recent acquistion - it's very good
Just thought I'd share a bit here for everyone :D