BigDish has been voted top 20.28 Nov 2018 12:41
This vote was rightly given.
Going to see some massive growth IMO
TOP 20 DIGITAL
LEISURE &
HOSPITALITY
INNOVATIONS
2018
Dynamic pricing has massive potential,
and one solution that is using it to boost
restaurant bookings is BigDish by charging
different prices at different times for the
same products.
The restaurant industry, like many others,
has typically underutilised such yield
management technology. But even the
busiest restaurants have empty tables
and quieter nights of the week. BigDish’s
application of yield management enables
restaurants to offer customers discounts at
quieter times.
These discounts can be up to 50% off the
regular price. The solution has the potential
to help restaurant owners optimise their
revenue by bringing in additional customers
who are tempted by the offer.
BigDish this year bought Pouncer and its
TablePouncer platform that successfully
operates in the Philippines, Indonesia,
Hong Kong as well as in Bournemouth
where last year the business had 126,000
diners using its service – up 9% on the
previous 12 months.
This gave the company a foothold in the
UK and it is now looking to build on this
– helped by recently raising £2.2 million
in investment – with a launch in Bath
followed by the roll-out of the platform to
a wider UK audience. The primary focus
is on regional towns and cities where the
restaurant app market is less saturated.
BigDish has been approached by restaurants
across the UK and Ireland looking to
use its platform, which it regards as
confirmation for the huge potential demand
of its solution. The company also bought
a restaurant and travel discovery platform
that it hopes to link into its core yield
management solution.
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