The whole of UK knows the Direct line brand.So much so competitors are Copycatting Example Hastings Direct.. Do not be surprised to see Admiral Direct around the corner.The discount rate could be a blessing in disguise. Time will tell. When Customers shop Around First Stop DLG.
June 24 2016 DLG Down 6.5% after EU vote .price 351. Aug 02 2016 DLG UP 12.7% Special Div 10 p. price 4.00. Nov 09 2016 DLG UP 3 % after US Election. price 364. Feb 27 2017 DLG Down 7% after discount rate change.price 338. Mar 07 Results ?????? Hey ho and away we go.