Stephan Bernstein, CEO of GreenRoc, details the PFS results for the new graphite processing plant. Watch the video here.
When is the next investor release/earnings call due?
tbh an MSA doesn't take much effort, but good point re: lapsing free trial periods.
Competitor agencies will soon cotton on that if one party is offering it as a competitive solution then they will need to follow suit. In theory.
I work in the industry. I used to work at Dentsu. Friends tell me they believe the deal was done months ago. Possibly even last Autumn. It's interesting, as I'm led to believe that the trading team at Dentsu were quite opposed to it at first.
Having an MSA simply means you've agreed terms around how you would work together. It isn't a commitment to spend. Hopefully, if indeed the deal was done some time ago, there might already be something in the books to share come April...
I believe it is Dentsu...
I certainly will today... if it gets anywhere back to 4 in April, or higher when all this nonsense is over, I'll kick myself for missing the opportunity. I missed out on 1.2 before. Shan't miss out again.
well the good thing is it takes so long to ruddy execute you can always react to the price!
i can't decide if now is the chance to buy some cheap stock or whether this will go even further...
https://www.thedrum.com/news/2020/02/26/will-uber-and-lyfts-car-top-ad-pivot-open-data-gold-mine
What would really help is some statement pieces out of LSAI on that subject!
It's more that I'm hearing GDPR update in the coming months might be stricter, or applied more vigorously. That could also be rumour-mongering. I have asked some people more learned than me on the topic what that means for the market and their opinion specifically on LSAI too... I await their thoughts...
:/
this is the fear... GDPR etc. means that location data will start to become very hard to generate. Not much data = not much need for verification...
And note that one of the people chiefly responsible for that, Niall Hogan, is Non ED at LSAI.
Still, look on the bright side: +0.59% today :P
and then 1.92...
Still, look on the bright side: +0.59% today :P
is going on right now??!? sudden yo-yoing...
Just struck me why this Horizon deal happened... Jason Smith was formerly VP of Digital Investments at Horizon...
I'm still trying to decipher all the marketing-speak in that press release. I can't figure out if they've built an analytics tool, an inventory service or a targeting solution, or all of the above. My guess is that they're trying to build pictures (in a world where cookies are dying) of consumers and their behaviours when the walled gardens hold on to so much of that data. Pharma companies, for example, who don't sell their products D2C are always on the lookout for ways to better understand what the customer actually looks like/wants/buys etc. Amazon, for example, holds all that insight because they know the consumer and perform the transaction, which captures all the customer data. They don't easily share that insight. Sounds like these guys are trying to find a way to replicate that data using various other sources. LSAI could play a role in that if they have a way of hashing user journey data and matching it in a legible fashion. Again, smart stuff, possibly high margin, but low volume stuff.
I await news of more big blis style deals (where the revenue is already there in volume and literally needs to be plugged in to), a 'big' agency deal or a sniff from an IAS or DV...
I'd be guessing mostly, to be honest. So safest I don't!
Short term, I hope that they accelerate their sales pitch to third-parties (i.e. blis), brands, clients... normalising the need and in so doing becoming the clear leader/'go-to' in the space before someone (i.e. google) takes note, spends a few pennies and replicates/improves the tech and renders them obsolete. Achieving that they might halt the cash burn this year and show a turnaround in direction.
Mid-term I hope that they get acquired by someone in need of their tech, like IAS. It would make a lot of sense for someone like Integral to quickly pick up the tech and staff and unleash Verify across their breadth of customers globally. They recently released a report claiming that the future of their business is mobile; it could be worth a lot to them. And they bought a company or two last year to add strings to their bow, so they're in an acquisition mindset. Or even a company like Double Verify, who have lost some ground to IAS in recent times, might look at it to reignite their offering. A bidding war perhaps :)
Or left field, someone like a Google who might like the tech for the purpose it was built, but would also see value in using it to improve Waze, Google Maps etc.
Thank you.
I should be clear that I don't *know* how their contracts are structured, just how these deals normally are (as I work in the industry).
There is a difference in the way the contract would for an agency vs a 'media owner/network' like blis
Blis will (likely) add the service on to each media buy they execute. The cost of the LSAI service will be wrapped up into the overall media price, possibly at markup, and therefore not 'seen' in isolation by the end-buyer. They will know that they're getting a verification service (and blis get to PR the fact that they are independently verified as a competitive advantage) but they will not be asked to specifically pay for it in isolation. So in short, clients enjoy it without having to knowingly pay for it and it will apply to each deal. That said, blis revenue directly impacts LSAI.
For the agency, it is a different deal. They will take it to clients as something they 'should do' to validate their location targeting. If the client agrees then they will add the service to the media buy and the client will pay a transparent fee for the LSAI service. And there's the catch.
A client/brand might say 'no, I don't think we need it'. Or, more likely (and this is why agency groups are nervous around this topic) the client will say "I'm not paying you more to make sure that the targeting is accurate - that's your job" or "If this is a problem now, does that mean I've been wasting all my money with you up until now? And if so, can I get a cheque back please?". Agencies don't want that conversation and so are slow on the uptake with this service.
This is why I will be more excited by the numbers coming out of the blis deal maturing than the Horizon deal...
If it were me, I would be looking for more blis style deals and/or going to large mobile spending brands direct and presenting the product to them (as then to be used by the agency).
The industry went through this same process with ad verification some years ago. It was seen as an admission that the online space was dirty. It's now a normal element of every media buy - it would be unheard of for a media plan to get signed off these days without Integral Ad Science verification (they have become the watch word in the space).
Note that Niall Hogan, the man chiefly responsible for Integral's growth in EMEA is Non-Exec Director at LSAI.