rns20 Aug 2009 08:15
RNS Number : 7170X
smartFOCUS Group PLC
20 August 2009

For Immediate Release
20 August 2009
smartFOCUS Group plc
smartFOCUS announces release of multi-channel marketing software in Japan
smartFOCUS and Japanese partner BrainPad Inc. unveil plans to increase momentum and market share in Japan
smartFOCUS Group plc ('the Company', AIM: STF), a leading international provider of high performance multi-channel marketing software has announced the localisation of its software into Japanese to support its partnership with BrainPad, the leading provider of specialist customer data integration, data-mining and optimisation services in Japan.
The partnership was first established in April 2008, and this latest development will see BrainPad further serve the Japanese and Asia Pacific markets. Together smartFOCUS and the BrainPad team will provide a complete marketing solution and an added value service to regional organisations for increasing marketing returns on investment ('ROI').
BrainPad is a leading marketing solution provider in Japan. It provides services, including data-mining outsourcing, consultancy, behavior based real-time web recommendation, and listing advertisement bid pricing optimisation, to more than 100 clients. Existing customers include Credit Saison, Fuji Xerox, JCB, Johnson & Johnson, Japan Airlines, HAKUHODO, HMV, McDonalds, Microsoft, NTT DoCoMo, Softbank BB, and Seven Eleven.