Microsalt29 Jan 2024 17:30
MicroSalt’s ‘Crystal’ salt alternative contains only sodium chloride and non-GMO maltodextrin, so arguably actually tastes much closer to salt than competitors. It contains 50% less sodium than traditional salt —using a patent protected and scalable manufacturing process that produces a salt crystal 100x smaller than traditional salt. This means improved adhesion to food and faster dissolving on the tongue, achieving that distinct salty taste but with half the sodium.
The primary IP is a patent in the US which expires in September 2030 — though 30 more are pending globally. The patent covers both the manufacturing process and the product itself, creating a double-walled legal moat that would be difficult to penetrate. Usually, patents cover one or the other, and the company also has several trademarks in place across western markets to protect its brand identity.