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When Eroxon launched in the UK in my local store the product was on the bottom shelf ie on the floor. On a recent visit the product was at eye level with very prominenr display. So 25% of the UK market seems reasonable to me.
I will wait for Haleon to announce they have 25% of the US market then wait for the 25p per share divi to drop.
Perhaps someone can help.
In the RNS of 20th Dec 2019 regarding a fundraise at 8p it says LO will be ararded up to 20.312m warrants to be exercised at 40p.
In the RNS of 23rd Dec 2019 it says LO have been awarded 10,937,500 warrants to be exercised at 40p
I had assumed there were stil 9m warrants still to come but it looks like the warants of 10m have been exercised and there are no more to come.
Perhaps somebody can ask for this to be cleared up at the investor seminar.
If there are no more warrants in the background then onwards and upwards even faster.
It would be good to know how long Boots have an exclusive for the product.
Once they do not then it will be impossible for customers or supposed customers to manipulate the reviews.
I hope the exclusive is not too long.
To my mind there is only one holder with enough shares to affect the price by selling and that is LO.
They sold 1% of the total shares at the end of April being approx 3m shares. In order that they can convert the warrants of 20m shares they will have to sell another 6.5m shares to bring their holding down to 67.5m shares so that when the warrants are converted their holding will be approx 87.5m shares or 29.9% of the total.
The 9
9.5m shares were probably bought at 7p so a healthy profit.
When the wartants are converted at 40p it will fill the coffers by £8m.
So i will not lose any sleep if a RNS appears showing LO have sold 6.5m shares in fact it would be good news.
Just my opinion
FUM said the cash runway would take them to full launch of Eroxon but to produce the stock for an Americam launch may drain the cash. Rather than have another placing it would make sense for LO to sell shares at 50p and convert warants at 40p to put cash into the company without diluting the LO holding.
Or could be any numder of reasons but failure is not one of them
LO had 78m shares. If they convert heir warrants of 20m shares they would be way over 30%. When LO convert their warrants they will want to have less than 30%
When L O convert the warrants the shares in issue will be 313m so expect LO to sell more shares in the coming weeks so they have less than 30% at that point.
What LO will have is the final say over when this company is sold and for how much.
The punters selling shares over the last couple of days because LO sold have done so for the wrong reason. They should really have been buying.
Not ramping just my thoughts
From the video Dr Hellstrom more or less says why bother with Viagra when Eroxon does not need a prescription, works in 10mins and has no side effects. What's not to like. Multi billion market so ready for Viagra manufacturer to take over FUM.
They will lose their market share big time.