RE: RPG Newsroom update8 Mar 2018 12:07
Pomander, that's not a bad stab at all.
Where our methodologies differ is in your the use of lifetime prevalence rather than the % men currently experiencing PE (the "point prevalence"), and my % Tx seeking is on a population basis. However, your Tx seeking estimate (1% of men experiencing PE at any time) is lower than mine (1% of the population), which cancels the prevalence overestimate.
If you want to re-run your model for the Recordati core territories, may I suggest the following inputs and assumptions:
Adjust the population for adults males (18-64 years)- France (18.9m); Germany (24.9m); Italy (18.4m); Spain (15m), and Portugal (3.3m), to give 80.5m in total.
A 30% market share is a tad high: between patients opting for non-drug or no treatment, and around 30% presenting with ED in addition to PE, only around 40-50% of treatment seekers are available for drug Tx, split between oral and topical meds (although with some overlap and switching at second line). Fortacin will, to some degree, replace off-label (reimbursed or low cost) topicals, but since there is a significant out of pocket expense, A 15% share of pharmacotherapy (50% of all topical Rx) is probably achievable.
I'm comfortable with each Rx lasting two months (well, until users realise that a 5ml canister delivers way more than 12 doses), but your average of six cans per year is optimistic. Few non-essential drugs have anything close to 100% adherence.
Out of pocket drug cost, including pharmacy and wholeseller fees will be around Euro 60-65, but Recordati's take is the wholesale price (minus any wholesaler discount), and the net price for royalty purposes will be around Euro 35-45.
Plugging in my working discontinuation rate, net price of Euro 40 per Rx, and a 15% Tx share returns peak sales of Euro 16.5m, with a range of Euro 10m and Euro 23m allowing for the usual error in any pre-launch/early phase valuation.
The investment case is a whole different debate, although with RP receiving only a modest return from Recordati, there is a reliance on additional, harder to access revenue streams, thereby upping risk.