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To get an idea of what this company is about check out the digital biz at WPP. Martin Sorrel is throwing the farm and the house at Digital Marketing and e-commerce WPP's digital earnings are $6.9 Billion for 2014 and Sorrel has targeted that area for all its investment as this is where the future and the growth of WPP lies. Well....thats what Peter Scott of BHRD thinks as well. Hmmm Pair of idiots maybe ? My moneys on Scott.
So BHRD has only just begun. Now we know what the plan is as it has all been made very clear in the admission document. So we know there is going to be another acquisition and soon ok because they have said so. We also know that there will then be another acquisition and another until they have gained the critical mass they require. So , we know this is all going to happen. We also know they have enough cash at hand to fund the next deal unless it is an enormous one. We know they will fund deals NOT NECESSARILY by placings though there may be some along the way but by issuing shares as payment to potential targets and locking them in for a period. They will also use a low level of debt or loan notes etc. They will not heavily gear the company. THEY SAID SO. Peter Scott does not want his large shareholding diluted any more than we do. He said so. Acquisitions will be incremental. At higher levels each time . So as it is at the very beginning of this phase it stands to reason that the early bird investor stands to gain the most. Nigel Wray thought so. So do I. It is going to grow and thats a hard fact and nobody is going to stop it. How far it will go is neither here nor there. But go it shall. Do you honestly honestly think City institutions and the UK's top private investor (Britains Buffet) invested heavily in this for any other reason than to share in the vast amount of expected growth ahead ? Do you think maybe they know all about Peter Scott and his team and know full well this is one of the best shares to be in for 2016 and beyond? Well, maybe you dont thats up to you. But I do and I know that I will almost certainly make a lot of money here. GL all
What they intend on doing is , The Company intends to acquire best-in-class digital marketing services, technology and e-commerce businesses in key revenue/growth sectors; for example, digital strategy, analytics and insight, media planning and buying, content and creative, CRM, e-commerce and user experience. Mainstream content and media agencies with strong digital capabilities will also be considered. Each agency will maintain its own brand and proposition while benefiting from the Company's management team's experience of growing businesses and collaborating with other group agencies to enhance capabilities and leverage resources. Agenda 21 represents the first step in building this new network.
The plan...... Be Heard's strategy Following Admission and completion of the Acquisition, Be Heard will seek to build a network of digital companies spanning the marketing services, technology and e-commerce sectors across the UK, the US and Europe. It will seek to consolidate leading specialists in key marketing sectors through targeted acquisitions, and provide access to deeper resources and a strong platform for growth.
FTSE 100 legend Peter Scott starts new venture. Highlights · Established to create a mid-size digitally centric network of marketing service, technology and e-commerce businesses · Led by Peter Scott, co-founder and former CEO of The Engine Group and former Chairman and CEO of Aegis Group plc · Acquisition of Agenda 21 to become unconditional on Admission · £5.5m (before expenses) raised through a Placing by Numis Securities Limited ("Numis") at 3.25p · Admission to AIM at 8.00am today with cancellation of admission of the Company's shares to the standard segment of the UK Listing Authority's Official List and to trading in the Company's shares on the London Stock Exchange's Main Market for listed securities at the same time
About Peter Scott On Admission Peter Scott will be appointed to the Board as Executive Chairman and will lead a strong team with experience of growing business. Peter has had a long and successful career in advertising and marketing services. He co-founded WCRS, which as WCRS Group, was introduced to the USM in 1983. He then led the transformation of WCRS into Aegis, which became the world's largest independent media buying group and was acquired by Dentsu in 2013. After taking a sabbatical from the industry Peter initiated and led the management buyout of WCRS from Havas in 2004 and then transformed the business into Engine Group, an integrated marketing services business that was sold to Lake Capital in 2014. Peter served as Chairman and then CEO of Engine Group for 10 years.
First acquisition - Agenda 21 The Company's first acquisition is digital media agency Agenda 21 for an initial consideration of c.£3.3m, satisfied 65% in cash and 35% in shares, plus deferred consideration of up to £8.6m payable subject to performance criteria. Founded in 2005, Agenda 21 is a market-leading digital media and analytics agency. It creates multi-channel campaigns across pay-per-click, natural search, display advertising and other paid media, underpinned by proprietary analytics. It serves clients across a variety of industries, including financial services, utilities, B2B and B2C goods and charities. Agenda 21 has won numerous industry awards, most recently the 2015 RAR Award for Digital Strategy for agencies with 40-99 staff. The business is managed by founders Pete Robins and Rhys Williams, who will remain with the business upon completion of the Acquisition.
Robin Price, Group Finance Director Robin is a qualified chartered accountant (FCA) and a fellow of the Institute of Practitioners in Advertising. His career has been spent in financial and commercial roles within the advertising and media industry. Robin was a Co-Founder and Finance Partner of leading UK advertising agency HHCL and on its acquisition became Legal and Commercial Director at Chime Communications plc. He has since held roles as Chief Operating Officer (UK & Ireland) of McCann Erickson (part of the Interpublic Group) and as Global CFO/Commercial Director of ?What If! Holdings.
Ian Maude, Group Development Director Prior to joining the Company, Ian served as Director of Digital Media & Technology at Enders Analysis, an independent TMT research and consultancy firm. He is a former Vice-President of Interactive Marketing at AOL Europe, where he was on the UK management board with responsibility for commercial revenue. He played a lead role in establishing the Internet Advertising Bureau in the UK, the industry body which oversees and promotes online and mobile advertising. Ian holds an MBA from Warwick Business School.
Rodger Sargent, Independent Non-Executive Director Rodger is a qualified Chartered Accountant (ACA). Rodger has a track record in raising funding from institutions and individuals for the development of a number of publically quoted businesses. Rodger is a Non-Executive Director of Audioboom Group plc and non-executive director of Satellite Solutions Worldwide plc, the UK’s largest satellite broadband company.
David Wilkinson, Independent Non-Executive Director David is a qualified Chartered Accountant (FCA). As an audit partner at EY LLP from 1991 to 2015 he held positions as the Head of UK Entrepreneurial Services, UK IPO Leader and the Bristol office Assurance Partner. Additionally he was a member of the UK Strategic Implementation Group. David is Chairman of CH Bailey plc, an AIM listed property, hospitality and engineering company, a trustee of Volunteering Matters (formerly CSV) and Forum Chair of the London World Presidents' Organisation.
Rakhi Parekh, Non-Executive Director From 2002 to 2014, Rakhi held various roles within Amazon becoming Director of UK Media where she was a member of the UK Executive with P&L responsibility for the Media business. Previously she was a consultant advisor at Zappos.com and has prior experience of several start-ups and strategy consulting. Rakhi has experience of acquisitions through her oversight role with The Book Depository in the UK and is a Non-Executive Director of Rightmove plc and Intu Properties plc.
The operating model for the Company will be based on four principles: Acquire best-in-class digital businesses and expand their product/service offerings As detailed above, the main areas of focus will include digital strategy, analytics and insight, media planning and buying, search (including SEM/PPC and SEO), social media, CRM, e-commerce, user experience and creative and content. Cross-sell services and develop new business opportunities Seeking to utilise the Company’s management team’s experience and shared resource across the network to increase share of budget from existing clients, attract new and larger clients and develop new holistic digital service offerings. Enhance key partnerships Being part of the Company’s network is expected to enable agencies to build stronger partnerships with media and technology companies, improve procurement functions and share and benefit from best practices and knowledge across the group. Consolidate investment & finance functions This will include a group level talent acquisition and management programme, pooled investment in technology and other services where appropriate. The Company will also consolidate back-office and treasury functions
So BHRD has only just begun. Now we know what the plan is as it has all been made very clear in the admission document. So we know there is going to be another acquisition and soon ok because they have said so. We also know that there will then be another acquisition and another until they have gained the critical mass they require. So , we know this is all going to happen. We also know they have enough cash at hand to fund the next deal unless it is an enormous one. We know they will fund deals NOT NECESSARILY by placings though there may be some along the way but by issuing shares as payment to potential targets and locking them in for a period. They will also use a low level of debt or loan notes etc. They will not heavily gear the company. THEY SAID SO. Peter Scott does not want his large shareholding diluted any more than we do. He said so. Acquisitions will be incremental. At higher levels each time . So as it is at the very beginning of this phase it stands to reason that the early bird investor stands to gain the most. Nigel Wray thought so. So do I. It is going to grow and thats a hard fact and nobody is going to stop it. How far it will go is neither here nor there. But go it shall. Do you honestly honestly think City institutions and the UK's top private investor (Britains Buffet) invested heavily in this for any other reason than to share in the vast amount of expected growth ahead ? Do you think maybe they know all about Peter Scott and his team and know full well this is one of the best shares to be in for 2016 and beyond? Well, maybe you dont thats up to you. But I do and I know that I will almost certainly make a lot of money here. GL all
Count me in on that. always good to have our solid posters pass comment on these quiet days.
You've made your point several times. Again, we all know there is more to picking a decent stock rather than names but some people are very good and they have others attention due to their strike rate. Good or bad it's a fact. people follow Slaters. Wray, sharesmag, FT, MIdas, it's not unusual for that to happen in any walk of life let a lone investing. No, Jay stated it's a very good indicator due to the people we have running the business that in a booming market a very successful team as BHRD have assembled can do great things here. The people invested here know the risks attached to investing. If not then they shouldn't investing. Not point picking bones anyway as Jay is a respected poster in my view and he would not try and deceive or mislead anyone. Yes, there are always losers and that's the ones I have avoided and opted for BHRD instead. I invested in BHRD because my research tells me the chances of major growth and huge success far outweigh any negatives. My investment record is sitting on a 100% strike rate so I don't need lectured in there being losers, I know how to avoid them, I do that for a living and I do it very well. If some are suggesting you are a troll then maybe it's the way you opened your account here with your first post and the following posts. I guess it comes down to opinions. If your wavering on whether to buy can I advise you to give it a miss altogether. I only invest where I am 100% confident in a outperforming ROI and if you are not feeling that here then it's maybe best to sit this one out. There's 100s of other stocks which might float your boat and give you the return your hoping for.
Is not a gamble, to say it's a gamble is ridiculous and insulting. A gamble is a throw of the dice, a turn of a card. Investors have had the chance to read the admission documents and are able to make an informed choice based on that document alone. That is not the definition of gambling. Investors have had the chance to look at the facts and figures on the acquisition of Agenda 21 and again, that's not gambling that's an informed choice/decision. There is an investment case here and many like investors it. If you don't like it then look elsewhere for one you do like and good luck to you in doing so, I hope you find one you're comfortable with. This is a perfectly legitimate company with a plan and strategy in place in order to break into a huge growth market where our first acquisition is already making great strides. The next acquisition will be more of the same and then allowing for synergies and cross selling which is all organic growth. To come here and try tell everyone they are wrong and just gambling is insulting everyone. I'm sure no one here flipped on coin to decide on whether they would invest or not. There is a case for investing and that's not a gamble that an investment decision. We are all adults and can make our own decisions, I don't need to read this forum to make my mind up either way I've done the research and I'm genuinely excited by it's prospects, if I wasn't then I wouldn't post here. I'd be posting somewhere else.
Retaining the founders of the company is obviously a great move, it's not a case of making acquisitions and then reshuffling the BOD, We are acquiring class and the aim is to keep the talent within the companies acquired. It's their skill set that built the business to the standard that attracted Peter Scott and co. With a CV like this it's no wonder why. Following the acquisition by the Company, Agenda 21 will be led by two of its co-founders and shareholders: Pete Robins, co-founder and Shareholder: Pete has 20 years’ experience working in media. He has been Chair of the IPA’s Digital Media Group for the last four years and was ranked third in Campaign’s top 10 “online pioneers”. l Rhys Williams, co-founder and Shareholder: Rhys has 15 years’ experience in media. He is on the IPA’s Search Council, advising and helping to set industry policy on search marketing. You don't get to a position where you are voted in the industries top bracket in any shape or form unless you are a unique individual and outstanding in your field. You don't chair the IPA’s Digital Media Group and get voted in the top 10 "online pioneers" unless you bring something to the table. These guys will do fine for me, there's no better company on aim with such outstanding talent and experience as we have with BHRD imo
I see no issues with the first acquisition, its an outstanding acquisition by anyone's standards and was executed very favorably for BHRD shareholders. Nobody could ague that fact. Agenda 21’s core business is planning, buying and managing multi-channel marketing campaigns across the digital media spectrum on behalf of its clients. This includes search engine marketing/pay-per-click (SEM/PPC), search engine optimisation (SEO), display advertising, including social, mobile and programmatic opportunities, and other paid media, underpinned by Agenda 21’s own proprietary analytics. Agenda 21 has an entrepreneurial and motivated management team with over 35 years of combined experience. Agenda 21 has a track record of award winning work. In 2013, the company won Best Use of SEO in Drum Magazine’s Dadi Awards, Best Financial Services Marketing Strategy at MiAwards and Best SEO Campaign in the 2013 Search Awards. In 2014, Agenda 21 ranked number three in the E-Consultancy Top 100 Digital Agencies. In 2015, it won the RAR Award for Digital Strategy for agencies with 40 to 99 members of staff.
By 2020, Enders Analysis estimates that the internet will overtake broadcast television to become the largest global advertising medium, with total spend increasing by 12 per cent. CAGR to £158 billion and, as such, will account for more than a third of all advertising expenditure: That's the market where BHRD is and will be taking their share. Placings facilitate growth when done properly and I don't see one single unhappy investor who was invested in CTP which done 800% over 18 months using a cruder method of placings. They increased the shares in issue by over 300% and still achieved 800% of pure growth for shareholders who were invested from day one. BHRD are not using that same method, they are using a more structured and incremental strategy to achieve growth whilst providing even greater shareholder value. Had CTP used the method BHRD used with Agenda21 Digital they would have done a lot more than 800% When l is said and done, the company needs to be given a chance to prove what they have stated they intend to achieve. Too many people ready to knock a perfectly legitimate company which imo will provide a very good return for anyone in at these levels.