Member Info for aerial

15 good value buys since 1pm .....
Totally out of character of late imo !!

Good volumes
Something afoot?..
Do love a conspiracy!!

Never say never !
Always expect the unexpected !!
Nobody expected the Spanish Inquisition !!

Mark Slade commented:
"The launch of Android 11 will drive a further decrease of already scarce high-quality location data as well as an increase in the use of poor-quality and fraudulent location data. We see this as a tremendous opportunity for Location Sciences to drive the adoption of Verify across the AdTech ecosystem and be part of the solution which drives ROI for advertisers."

Statement Regarding Share Price Movement

Location Sciences (AIM: LSAI), the leading location data verification company, has noted the recent downward movement in its share price and market speculation surrounding the launch of Android 11 later in 2020.

The Company wishes to advise shareholders that the impact of the increased privacy settings contained within the Android 11 update, is expected to have a positive impact on the adoption of Verify, being the only independent location verification tool available globally.

The Company's whitepaper "The State of Privacy and Location Marketing", published on 23 January 2020 and available from the Company's website, shows the plethora of reasons shareholders should be optimistic on the impact of tighter privacy legislation in the mobile world, which reduces the availability of high quality location data and increases the propensity of fraud.

As previously announced, an analysis of over two billion background location events found that, in the five weeks following the launch of iOS 13 at the end of September 2019, more than two thirds (68%) of iOS 13 users opted out of sharing their background (always-on) location data.

This impacts several key elements of the marketing toolkit, including audience quality, attribution and footfall confidence, multi-touch attribution, and dynamic creative optimisation.

Location Sciences also observed a 24% drop in foreground location data sharing, with fewer users only enabling apps to access their location when they are using them. This decrease in foreground data has a direct impact on media quality and performance.

"Operating system privacy updates are fantastic for consumers, but they have a significant impact on the quality and availability of location data used within marketing," said Jason Smith, Chief Business Officer, U.S., Location Sciences.

Mark Slade commented: "The launch of Android 11 will drive a further decrease of already scarce high-quality location data as well as an increase in the use of poor-quality and fraudulent location data. We see this as a tremendous opportunity for Location Sciences to drive the adoption of Verify across the AdTech ecosystem and be part of the solution which drives ROI for advertisers.

Statement Regarding Share Price Movement

£11k buys in quick succession! ??.....

with a few buys

Bid 0.04
37.5% Spread lol

Always expect the unexpected !
Nobody expected the Spanish Inquisition !!

I'm very pleased to have increased my holding and slightly improved
average. Might stop me moaning about communications (the lack of)
for a few days,....but don't hold your breath :)

From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization.
Greg Sterling on February 24, 2020 at 3:00 pm
According to data from 451 Research, 98% of marketers surveyed said they were now working with location data in some form. Beyond this, they’re moving from basic uses (geo-targeted ads) to increasingly sophisticated use cases such as audience insights, personalization and attribution.

Changing location-data mindset. Time is a key variable in how companies think about the utility of location. “Instead of trying to reach consumers at the moment when they cross a threshold into an advertiser’s location, modern campaigns focus on re-engaging infrequent visitors, finding new customers to win market share, or rewarding loyal ones,” writes 451 in a report called “Finding Real Enterprise Value in Location Data,” commissioned by Cuebiq.

The report identifies five stages of sophistication regarding location-data utilization:

Planning. These companies are just getting started, either by exploring different options or putting together ideas or proofs of concept to determine what might work in their organization.
A defined set of goals and plans, focused on an organized process for leveraging location data, and a solid understanding of the benefits (and how to measure them).
Managed processes that is based on a formal program for incorporating location data into marketing plans.
Strong, quantifiably measured program, with metrics that measure business outcomes.
Fully mature, leading-edge company that uses location data for sophisticated tasks like attribution, audience targeting and analytics, and considers itself to be best in class among its competitors.
While many marketers surveyed expressed a desire to integrate online and offline data, there are numerous operational challenges standing in the way. This is partly about the limitations of their technology infrastructures and partly about the challenges of integrating data sets with differing collection methodologies.

Continued below:

Internal and external challenges. Among a set of internal, organizational challenges were the following:
* Convincing colleagues of the efficacy of new technology use cases
* Budget constraints and lack of executive buy-in
* Lack of required technology investments
* Internal debates about resource allocation
Another significant challenge to utilizing location data is privacy. The report found that for 61% of large organizations privacy was a “major concern.” A related issue is data quality. That’s because privacy may impact the availability of high-quality location data in the future.

A slight majority of survey respondents expressed concern about “the accuracy of location-based data.” This was the top answer in response to a question about the challenges marketers face in measuring the efficacy of programs using location data. Yet the underlying issue may not be a measurement challenge so much as a vendor selection challenge: understanding which vendors have better data.

Why we care. Location and real-world behavioral data yields insights into audience identity, brand affinities and purchase intent, among other benefits. Location data offers more accurate consumer insights, very often than online data. Indeed, mobile-location data is often seen as a replacement for cookies. What’s perhaps most illuminating about the study is the light it shines on organizational challenges in acquiring (read: budget) and integrating the data, which are reflective of common digital marketing challenges more generally.

https://martechtoday.com/from-where-to-why-marketers-use-of-location-data-becoming-increasingly-sophisticated-238704

Doubtful, the mms opened us down with no visible trades. Hopefully they are actually trying to make a market. Problem with AIM is shares natural progression is to fall if not pumped up with news and buys.

All imo pdyor

Would have cost me £1,000 on Monday :)

Oh, and the book strengthened very slightly as my trade went through !!

-6.76%

Ask 1.85

I've been saying exactly that for weeks, but personally would never sell before the next set of figures/update. Too much potential imho !! I'm looking to add a little 50k shares this or next week.

No advice given or intended

Surprised we're not up ?...

Never a bad time to add if you believe

-5.41% currently Ask down to 1.90p

Last year the bod were all over shareholders with the AGM/Events Evening and with news and progress updates, forecasts etc which saw the SP rise to an all time high of 4.60p. Since then, and with a decline of 63.04% on the bid (was much worse) I don't think there has been a single Official word/RNS with a 'Comment' (which is usual) at the end from the CEO.