Play offs tomorrow ?13 Jul 2018 12:00
Okay, since 1990 there hasn't been a great deal of interest in the 3rd place play off games in the World cup finals but with the new found confidence of the England team and with the whole country behind Gareth Southgate and his merry men, whilst meaningless the game will still attract a lot of the viewing public which means, yes a lot of advertisers as well.
How many advertisers will have pre-booked a slot citing 'England's 3rd Place Play-off' ahead of this World cup ?
And with ITV showing the match from 14:30 -17:30 tomorrow, there will be a late rush from companies to clamber aboard this advertising juggernaught !
Okay, its only one match I hear you say but at least it will give us an insight into how advertisers are now viewing the national team and the match whilst only 90 mins, ITV's coverage is three hours long !
As I previously mentioned, we all now know that Go Suchs were behind that move yesterday and with the appreciation of the $/£ will Liberty now crunch the final numbers?
Interesting times indeed.