RE: 3050203 Feb 2018 19:57
Hi Cyberduck
You make a good point about the poorer agents dropping/being forced out of the market.
The market will change and PURP has driven that - credit to them for that indeed.
Of course the examples and instances you quote are valid and not disputed by me.
Of the �260 turnover fcst by 2020 , �180m is attributable to the UK
This year they will have �80m sales in the UK.
So it is already assumed they will growth by 50% a year for the next 3 years - there is risk this will fall short.
We know that the UK is lower margin than first expected
profit forecasts have been gradually lowered during this year both for the current year forecasts and future years.
We know that momentum behind all highly valued shares is falling,
and that is also true of PURP - 6 months ago it was 540p, now it is 430p via 300p,
so for the last 6 months investors are already valuing PURP at lower multiples than before.
As before, I dont dispute that PURP is disrupting the market,
what i think is pretty sure is that pricing in housing transactions will change,
the point is that with no barriers to entry lots of competitors will be able to change to a better pricing model.
Some agents will not eb able to adjsut, but also some will.
CWD, FXT have been slow to react but they will react,
by definition the more successful PURP is the more they will be forced to react.
They have an advantage of heritage and scale, but the disadvantage of shop leases etc..
However as they get squeezed into a corner they will, worst case scenario, run their businesses for CASH and cover their fixed costs - not pretty for their shareholders maybe but it is competition for PURP.
They have already started offering listing fees services, which are then dedcuted if you go for the success fee service.
So for my analysis to be correct i only need one of 5 things to happen:
1 - the general stock market to fall
2 - valuations of 'big futrue profit' companies to fall (note Apple, Amazon, Netflix down from highs)
3 - the momentum of falling valuation at PURP to continue
4 - competitors in the industry to do a better job - either incumbents or new comers (e.g. EasyHome)
5 - PURP to grow at only slightly less than expected
6 - PURP itself to stumble in its execution
so my analysis concludes that the price will fall even if PURP grows (UK) at 40% a year for the next 3 years
and that is only one of 6 factors i need to go well.....
so i see it that the risk reward is in my favour.
i am not certain i am right but the rewards if i am would be attractive.
as mentioned before , the level of shorts has not change recently the selling has been done by holders,
and i can understand those successful enoguh to have held a 5 bagger want to take profits.
All IMHO, DYOR + BoL
PURP is in my top (short)