Looking forward29 Jul 2021 12:25
This is what's really driving sales US Market
At the end of June, the Company had 17 new sales in negotiation with leading advertisers in the US and is responding to a further 17 proposals or RFPs. Overall, activity of this type has risen by 567% and the largest H1 2021 deal was 360% larger than the largest deal in H1 2020.
Leading to this
The Board remains of the firm view that growing number of partnerships with advertisers, agencies and entertainment content companies are critical building blocks for long-term market leadership. It is particularly notable that the sales pipeline in the key US market is well aligned to previous guidance, with a sharp uptick against the comparable period in 2020. A further update will be provided in the fourth quarter.