RE: Rns22 Aug 2023 07:26
MARKETPLACE "activate fast and go live in weeks " that we've been hearing about summary in last paragraph
Stephan Beringer, CEO of Mirriad, said: "Our growing momentum with the biggest entertainment companies in the US and Europe shows Mirriad is now leading the in-content advertising category and that the overall market environment is turning in our direction because of the pressing need for new revenue streams. Our collaboration with Microsoft, which we announced in May 2023, has accelerated the development of our platform as an enterprise level solution that is ready for programmatically sold inventory - a key building block for tier 1 partnerships and prerequisite for the increased scale we've been working towards.
"On the demand side, the Company is focusing on a key account strategy for advertisers. Even before enabling programmatic trading, we already work with nine of the top twenty US advertisers, which account for over ten billion dollars in total combined annual advertising spend. We are also pleased to see an increase in repeat bookings in H1 from large customers in the automotive, retail, FMCG, food & beverage, healthcare and financial services industries.
"We are now moving from market building to growth phase, which we expect to kick in with programmatic revenues in 2024. This will move the Company from its current manual sales process to an automated sales process, facilitating scale. So far in 2023 we've seen improvements across the majority of our KPIs, despite continuing advertising market headwinds in the US and the fact that this is our first year without meaningful revenue from China.