Snapchat link...6 Feb 2019 16:39
here you go ...
Snapchat ...
Digital media company Brave Bison, which has two channels on the platform, Mutha and Perk and a few shows running across them, is using Snap as a way of piloting content and format ideas that it can build up audiences and take to other platforms or broadcasters. The channels have been well-received, getting between 3 million and 4 million monthly views per show, and are working at building the audiences, said Will Pyne, chief creative officer at the company.
“We need to mitigate the lack of revenue, or the potential lack of monetization, so if it doesn’t cover the cost, it’s not the end of the world; we can use the ideas elsewhere,” said Pyne. “Monetization is challenging — it’s difficult to say it’s a huge money spinner — but it depends on whether you look at monetization as a binary yes or no.”
https://digiday.com/media/slim-ad-revenue-uk-publishers-look-alternatives-snapchat-shows/