LONDON (Alliance News) - Market research agency YouGov PLC on Friday said its first-half trading was in line with its expectations.
The company said trading in the first half to the end of January was in line with its forecasts and said it is making progress on its "stated strategy".
Its YouGov Profiles media planning and audience segmentation tool was launched on schedule in November, the company said, and saw a positive response in the market. It said the first sales of the product to media agencies was in line with its plans.
YouGov will post its full first-half results on March 23.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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YouGov (YOU)