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WPP's Wunderman Health Buys Stake In Belgium's ABS Creative

Thu, 30th Jul 2015 08:43

LONDON (Alliance News) - Advertising and marketing group WPP PLC on Thursday said it has acquired a majority stake in Belgium-based ABS Creative NV via is Wunderman Health arm.

ABS Creative is a Brussels-based digital marketing communications agency, with a focus on medical content marketing.

No financial details on the transaction were revealed.

The news comes after Chime Communications PLC, the sports marketing agency, said earlier on Thursday that it is holding talks about being acquired by WPP and US private equity house Providence Equity Partners in a deal that would value Chime at around GBP350 million.

Shares in WPP were up 0.2% to 1,469.00 pence on Thursday.

By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance

Copyright 2015 Alliance News Limited. All Rights Reserved.

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