(Alliance News) - WPP PLC on Tuesday said it has acquired German healthcare specialist PR agency, 3K Agentur fur Kommunikation.
The London-based communications, advertising and public relations firm said that 3K will become part of its Hill+Knowlton Strategies division, to expand its healthcare presence in Europe. It didn't say how much it is paying for Frankfurt-based 3K.
3K has expertise in healthcare, biopharmaceuticals, and related sciences, WPP said, and its addition is in line with the company's focus on healthcare and investment in Germany.
H+K Chair & Chief Executive Officer Anna Maria De Salva said: "The addition of 3K will meaningfully strengthen our international capability in healthcare."
WPP CEO Mark Read added: "Germany is our third-largest market, and the addition of 3K to Hill+Knowlton's growing portfolio further strengthens WPP's global healthcare offer to clients."
WPP shares were up by 0.5% at 1,037.50 pence in London early Tuesday.
By Sabrina Penty; Alliance News reporter
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