(Alliance News) - UK broadcasting regulator Ofcom said on Friday it is seeking evidence to decide whether there needs to be reform on rules that restrict the amount of advertising shown on public service broadcasters' TV channels.
Under the current rules, broadcasters such as ITV PLC, STV Group PLC, Channel 4, S4C and Channel 5 are subject to tighter advertising restrictions than non-PSB channels.
Ofcom said it wants to hear from broadcasters, advertising and sales organisations, audiences and consumer groups about whether these rules remain justified.
"We need to strike the right balance between protecting viewers' interests and sustaining our traditional broadcasters, which includes helping them compete with global streaming platforms," the regulator said.
The deadline for responses is October 7.
By Heather Rydings; heatherrydings@alliancenews.com
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