Tooru strengthens balance sheet as sales momentum builds

Scott Livingston, Chief Executive of Tooru Plc, has set out how the group’s recent £980,000 will underpin growing commercial traction and position the business for its next phase of growth and development.

The AIM quoted health and wellness group recently completed a placing and WRAP retail offer, raising gross proceeds of approximately £980,000 alongside the issue of conversion shares.

Strengthening the balance sheet at the right time

The company chose to raise new funds proactively, aiming to strengthen its balance sheet amid growing repeat orders and expanded distribution channels now including Tesco and Asda.

Management were also able to raise capital at the prevailing market price due to these strong operational tailwinds meaning there was no deep discount to the share price and no warrants attached to the placing shares. In Livingston’s view, this approach reflects confidence in the current valuation and a desire to avoid unnecessary dilution for existing shareholders underpinned by further financial support from directors.

Evolving shareholder base

An important feature of the raise was the mix of capital. According to Livingston, the calibre of long term institutional backers has strengthened, while retail participation increased through the WRAP platform. This blend supports both liquidity and fosters a more stable shareholder register.

Director participation also underlined further aligning management and investors. Founder led leadership with meaningful personal investment remains a central theme of the group’s equity story.

Deploying capital to support growth

The proceeds are earmarked primarily for working capital at Pulsin, further investment in marketing and promotional activity, and additional manufacturing capacity as new distribution channels come on stream.

As the retail footprint expands across major UK supermarkets, management is focused on ensuring that supply chains, product quality and operational processes can scale accordingly. Livingston emphasised that repeat purchase orders, rather than one off listings, are the key indicator of brand health and sustainable growth.

Improving product and process quality is therefore positioned as a long-term driver of shareholder value. By concentrating on execution and customer retention, Tooru aims to convert distribution wins into consistent revenue progression.

Acquisition strategy taking shape

Beyond organic growth, Tooru continues to review complementary acquisition opportunities. The strategy is evolving towards brands where the group can apply its manufacturing, distribution and marketing capabilities to unlock operational improvements.

Livingston suggested that operational expertise, applied at the right point in a brand’s development cycle, can create meaningful value. The focus is on disciplined execution rather than expansion for its own sake.

What comes next

Investors can expect continued emphasis to optimise working capital, expand distribution further and improve operational and performance across the portfolio.

In summary, the £980,000 raise represents a measured step to reinforce the balance sheet while sales momentum builds. With an evolving shareholder base, disciplined capital markets strategy and a clear operational focus, Tooru is seeking to translate growing retail traction into sustainable, repeat driven growth over the medium term.

Tooru