LONDON (Alliance News) - Taptica International Ltd on Tuesday said it has integrated with the Instagram Ads API through its subsidiary and accredited Facebook marketing partner AreaOne Ltd.
The mobile advertising platform, which changed its name from Marimedia Ltd last month, said this enables advertisers to run campaigns across the widest range of traffic sources available.
Instagram is one of the largest and fastest-growing advertising platforms worldwide with over 400 million users. Taptica said its integration will allow it to integrate its software with Instagram's advertising application programming interface, enabling Instagram adverts to be bought and incorporated into marketing campaigns in an automated fashion.
"We are pleased to have gained this integration with Instagram, which enhances our ability to optimise marketing campaigns for advertisers across mobile channels via a single platform. Taptica now supports all ad types, including still image, video, carousel ads, native and rich media, and the access to Instagram will provide our customers with yet more impactful campaigns. With advertisers increasingly demanding traffic supply and data collection from mobile channels, this integration further validates our acquisition of AreaOne and strengthens our position at the forefront of the market," Chief Executive Hagai Tal said in a statement.
Shares in Taptica were trading up 3.2% at 64.50 pence Tuesday morning.
By Karolina Kaminska; karolinakaminska@alliancenews.com @KarolinaAllNews
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