(Alliance News) - Tesco PLC on Tuesday lost an appeal in a row with discount rival Lidl over the use of a yellow circle against a blue background in its Clubcard branding, according to Sky News.
Sky noted the High Court ruled last year that Welwyn Garden City-based Tesco had taken "unfair advantage" of the Germany-based firm's distinctive reputation for low prices when it brought in the Clubcard Prices discount scheme.
However, the judge in the case last April rejected the claim that Tesco had "the deliberate subjective intention of riding on Lidl's coat tails".
https://news.sky.com/story/tesco-loses-appeal-in-trademark-row-with-lidl-over-yellow-circle-branding-13097976
Lidl has traditionally used a yellow circle on a blue background in its main logo.
While the Court of Appeal backed the earlier finding that Lidl's trademark had been infringed, it also overturned a decision on copyright in Tesco's favour.
Lidl brought the case in 2020, shortly after Tesco launched the discount scheme to complement its existing Clubcard offer.
The Financial Times said Tesco will have to stop using its Clubcard logo in its current form, following the case.
"We are disappointed with the judgment relating to the colour and shape of the Clubcard Prices logo but would like to reassure customers that it will in no way impact our Clubcard Prices programme," Tesco told the FT.
https://www.ft.com/content/e781148a-6091-494a-aead-3e1683200ee4
Shares in Tesco fell 0.4% to 286.55 pence each in London on Tuesday.
By Jeremy Cutler, Alliance News reporter
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