NetPlay Extends Agreement With Channel 5 Until 2018

LONDON (Alliance News) - NetPlay TV PLC said Wednesday that it has signed an extension of its agreement with Channel 5 until 2018, continuing its pre-midnight advertising and post mid-night teleshopping airtime, and covering new brands and show formats.

NetPlay provides television gaming, such as live bingo and blackjack, amongst others. NetPlay says the new brands and show formats under the deal will further strengthen its product offering and brand awareness.

Its SuperCasino brand has aired every night on Channel 5 since September 2009, NetPlay said.

"The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. It is our intention to develop new show formats for brands under the NetPlay umbrella, which will continue the trajectory of our brand awareness and broaden their appeal," said Chief Executive Bjarke Larsen in a statement.

By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews

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