Adrian Hargrave, CEO of SEEEN, explains how the new funds will accelerate customer growth Watch the video here.

Less Ads, More Data, More Tools Register for FREE

Mission Group confident despite fall in operating profit

Tue, 02nd Apr 2024 12:17

(Sharecast News) - Digital marketing and communications specialist, the Mission Group reported revenue of £86.3m in its final results for 2023 on Tuesday, reflecting an increase of £6.7m.

The AIM-traded firm's headline operating profit experienced a slight decline, however, to £6.5m, down £2.3m from the prior year.

Similarly, headline profit margins decreased by 3.6% to settle at 7.5%.

Headline profit before tax also faced a notable decrease, amounting to £4.2m, down £3.7m year-on-year.

The reported loss before tax for the year amounted to £10.9m, swinging from a profit of £3.7m in 2022.

Headline earnings per share and headline diluted earnings per share both saw declines of 3.8p, amounting to 3.1p each.

Despite challenging market conditions, the Mission Group demonstrated resilience with revenue growth on continuing operations reaching 9%, with a 2% increase on a like-for-like basis.

That robust performance was driven by strong and enduring client retention across agencies, with 53% of revenue sourced from clients with over five years of partnership with the group.

Strategic wins with new clients such as the Post Office, Lumen, easyJet, and others further strengthened the group's portfolio.

In pursuit of its value restoration plan (VRP), initiated following a trading update in October, the board said significant progress had been achieved.

Headline profit before tax from continuing operations met the revised guidance, and cost management had resulted in projected annualised profit improvements of £5m for 2024.

Additionally, the disposal of the group's 80% shareholding in Pathfindr contributed to a reduction in debt, with net bank debt as of 31 December amounting to £15.4m - a considerable improvement from previous estimates.

Looking ahead, the firm's current trading and outlook remained aligned with expectations.

The group said it had secured new business wins and anticipated further opportunities, particularly with upcoming high-profile sporting events.

Efforts to deliver progress against the VRP were continuing, with a focus on achieving further efficiencies.

Net debt as of 29 February stood at £19.5m, excluding outstanding creditor payments.

The successful refinancing of existing debt with NatWest strengthened the group's balance sheet, positioning it for continued growth and resilience in the dynamic market landscape.

"The difficulties encountered in 2023 as a result of the challenging trading backdrop have been well recorded," said executive chair David Morgan.

"Nevertheless the year has still seen the group continue to grow revenues with strong client retention and strategic new business wins."

Morgan said the company had made "quick progress" in executing on its value restoration plan, ensuring it had a platform from which group profitability would improve in 2024, and remained focussed on continuing to strengthen its balance sheet.

"Trading in the new financial year remains in line with expectations and this further underpins our confidence for the year ahead and beyond."

At 1219 BST, shares in the Mission Group were up 2.33% at 22p.

Reporting by Josh White for Sharecast.com.

Related Shares

More News
4 Jun 2024 09:19

Mission Group evaluating improved offer from Brave Bison

(Sharecast News) - Digital marketing firm Mission Group said on Tuesday that it was evaluating an increased takeover proposal from rival Brave Bison b...

4 Jun 2024 08:56

Mission Group taking stock of new possible bid terms from Brave Bison

(Alliance News) - Mission Group PLC on Tuesday said it is evaluating a new possible bid proposal from Brave Bison Group PLC.

4 Jun 2024 07:52

LONDON BRIEFING: Tories lay out immigration plans; UK retail sales up

(Alliance News) - Stocks in London are set to open lower on Tuesday, ahead of data from the US, and after UK retail sales only grew slightly overall i...

3 Jun 2024 20:49

EARNINGS AND TRADING: Brookfield mulls cash bid for Tritax EuroBox

(Alliance News) - The following is a round-up of earnings and trading updates by London-listed companies, issued on Monday and not separately reported...

15 May 2024 13:26

Mission Group shareholder rejects Brave Bison takeover approach

(Alliance News) - Brave Bison Group PLC's bid for fellow AIM listing Mission Group PLC is "highly unattractive", the investment manager of a major Mis...

Login to your account

Don't have an account? Click here to register.

Quickpicks are a member only feature

Login to your account

Don't have an account? Click here to register.