(Alliance News) - MediaZest PLC on Monday said it won work to provide Porsche with audio and visual products at the car maker's new concept store in Milan.
The London-based audio visual services firm said it provided the Volkswagen AG unit with " large format LED and interactive screens".
"The store is designed to combine the physical and digital in order to bring the visitor closer to the brand and dealers closer to potential customers as part of the Porsche Italy omni-channel strategy," MediaZest said.
The project recently went live, MediaZest noted.
MediaZest Chief Executive Officer Geoff Robertson said: "We are delighted to have worked with such a prestigious brand as Porsche on this incredible new concept. It is clear there will be significant changes in the automotive retail sector in the coming years and we believe this will include widespread adoption of digital technologies in the physical retail space, an area in which MediaZest significant expertise."
Shares in the company were 9.1% higher at 0.060 pence each in London on Monday morning.
By Eric Cunha; ericcunha@alliancenews.com
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Mediazest (MDZ)