LONDON (Alliance News) - Creative media agency MediaZest PLC Wednesday said that it has signed a Memorandum of Understanding with intelligent solutions provider Argus Global, to develop and promote face recognition software.
MediaZest said that the agreement, which has an initial term of two years, will give the companies time to develop together unique solutions to facilitate audience measurement and value added data analysis products.
"We believe it will allow MediaZest to more accurately measure the success of its client work and add value in understanding return on investment. Ultimately it will enable us to develop and
deploy better and more innovative solutions to our customers," said Chief Executive Officer Geoff Robertson in a statement.
Shares in MediaZest were trading 4.8% higher at 0.330 pence per share Wednesday morning.
By Rowena Harris-Doughty; rowenaharrisdoughty@alliancenews.com; @rharrisdoughty
Copyright © 2014 Alliance News Limited. All Rights Reserved.
Mediazest (MDZ)