ROME, May 31 (Reuters) - Italy's Antitrust regulator said on
Monday it had launched a probe into the Italian unit of British
America Tobacco (BAT) over alleged covert advertising
of its tobacco heating product Glo Hyper on social media.
The watchdog said in a statement three influencers, who have
commercial agreements with BAT, invited their followers on
Instagram to publish content linked to Glo Hyper, without
specifying it was advertising.
It added that the Finance Police had carried out inspections
in BAT offices on May 27.
(Reporting by Giulia Segreti, editing by Cristina Carlevaro)
British American Tobacco (BATS)