Pelatro PLC - London-based marketing software specialist - Signs first contract with Orea Money and Banque Nationale d'investissement for about USD1.5 million for an initial period of three years. The SaaS contract will provide the company's contextual campaign Management in a SaaS model to analyse user behaviour, generate predictions using AI/ML based models and increase revenue.
Pelatro says it has been actively working on entering the non-telco space, engaging with various businesses with a number now having expressed interest in our product.
Pelatro Chief Executive Officer Subash Menon says: "We are delighted to be the partner of Orea Money and BNI. We have been focussing on banks and fintech companies as we work to roll-out our non-telco offering. This engagement strengthens our position in the financial sector and will pave the way for more contracts in the future."
Orea Money is a fintech initiative of Orea Holdings in Cote d'Ivoire to facilitate a new payment experience to the citizens; BNI is a financial organisation that has focused on the economic development of Cote d'Ivoire for over 60 years.
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By Xindi Wei; xindiwei@alliancenews.com
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