Chill Brands Group PLC - Grand Junction, Colorado-based cannabidiol products - Enters brokerage agreement with Bellator Group LLC to support and expand US distribution of its product lines. Under the agreement, Bellator will work with Chill Brands' internal sales team to monitor market trends. "This will enable the company to gather more accurate data and swiftly adapt its sales plans to improve the uptake of Chill products by retail buyers and consumers," it explains. Bellator will also market the company's CBD range and potential future product extensions to its wider network of retail contacts.
Chief Executive Officer Callum Sommerton comments: "This relationship forms part of our strategy to work more closely with retailers, ensuring that our products are given the best possible chance to perform. As an established specialist broker for the CBD industry, Bellator has an extensive network of connections and the expertise required to generate success in our primary product category."
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By Sophie Rose; sophierose@alliancenews.com
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Chill Brands (CHLL)