Ascential PLC - London-based business-to-business media and events firm - Says 29,074 pieces of work have been entered for Cannes Lions Live next week. Says entries span two years after awards were paused in 2020 due to Covid pandemic. Event will run over Monday to Friday next week. "The work comes from a broader mix of entrants than previous years, and across all Lions. Numbers show that brands continue to invest in creativity, while entries from independent agencies are up by 14% and production companies by 19%," it says.
Revenue from the Cannes Lions festival and awards, and its associated regional events, comprised just over half the total revenue earned in the Marketing division in 2019.
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By Lucy Heming;Â lucyheming@alliancenews.com
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Ascential (ASCL)