Immotion opens Cardiff virtual reality centre, plans three more

(Sharecast News) - Immotion Group announced on Wednesday that, following the success of its existing virtual reality (VR) centres, it has opened an additional ImmotionVR centre at the Intu St Davids shopping centre in Cardiff.The AIM-traded company also said it would open a further three ImmotionVR centres at Intu Derby, Intu Eldon Square in Newcastle, and Intu Uxbridge.It said that when the new sites were all open, it would own-and-operate a total of seven outlets, in addition to the sites operated by concession partners.Most of the outlets would be centre aisle attractions, although Immotion said Cardiff St David's had opened inside a shop space and would feature, alongside the VR cinema pods and guns, Immotion racing car simulators.Following its initial success, the group's existing outlet in the Manchester Arndale was also set to be relocated to a more prominent site within the premises."We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK's most popular shopping locations," said Immotion Group chief executive officer Martin Higginson."Riding on the success of our existing VR centres, this roll out will positively impact our revenues."We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months."