Homeserve non-exec buys shares for £44,255

Stella David, a non-executive director of Homeserve, the emergency repair group, has stocked up on shares in the firm with a £44,255 purchase. David, who joined the board in November 2010, bought 17,688 at 250.20p each, less than a week after the firm announced 200 job cuts. Despite the cuts, the firm assured investors that its full-year profits will be in line with expectations even though its recent travails are still preventing the group from restarting some marketing operations.With customer numbers falling and the restarting of outbound calls taking longer than ancitpated, the company will make hundreds of lay-offs in order to scale back its telesales operations. Adjusted pre-tax profit is expected to be within analysts' expectations of around £122-132m for the year ending March 31st. Top Director BuysImaginatik (IMTK) Director name: Mr Matthew Jonathan CooperAmount purchased: 22,327,692 @ 0.30p Value: £66,983Homeserve (HSV) Director name: Ms Stella David Amount purchased: 17,688 @ 250.20p Value: £44,255Imaginatik (IMTK) Director name: Mr David GammonAmount purchased: 7,442,564 @ 0.30p Value: £22,328Imaginatik (IMTK) Director name: Mr Shawn TaylorAmount purchased: 6,200,000 @ 0.30p Value: £18,600Aberdeen New Thai Inv Trust (ANW) Director name: Mr Peter BristoweAmount purchased: 6,000 @ 289.29p Value: £17,357Top Director SellsCatlin Group Ltd. (CGL) Director name: Mr Paul JardineAmount sold: 183,328 @ 443.00p Value: £812,143Alexander David Securities Group (ADS) Director name: Mr Trevor CooteAmount sold: 31,250,000 @ 0.16p Value: £50,000