Fitbug enters Australia with Woolworths contract

Fitbug Holdings has gained entry to the Australian market by agreeing to supply its digital health technology for a well-being programme at Woolworths.The online personal health service has signed a contract with Leap4Life Global of the US, which is working on Woolworths' "All Good" employee wellbeing scheme. Fitbug will provide its activity tracking system for the programme, which will cover 150,000 employees at Australia's biggest grocery retailer.The Leap4Life programme is meant to encourage the corporate client's employees to lead healthier, more active lives. It has the potential to expand beyond Woolworths, AIM-listed Fitbug said.Paul Landau, Fitbug's Chief Executive, said: "This is an important development for Fitbug which sees us enter another major market supporting a groundbreaking well-being programme by one of Australia's largest and most progressive employers. We are optimistic that our relationship with Leap4Life will lead to further opportunities in both Australia and the US."