(Alliance News) - East Imperial PLC on Monday said it has agreed to supply its offering to Hong Kong-listed Galaxy Entertainment Group, which is a Macau-based hotel and casino operator.
The New Zealand-based tonic waters and mixers producer said the partnership will initially see East Imperial's core range offered in the executive suites and The Macallan Whisky Bar & Lounge.
Galaxy Entertainment operates a "mega-casino" resort called Galaxy Macau, including several hotels, East Imperial said.
It said the deal represents a "significant" achievement by the company's regional distribution partner Wen Hua International and recent strategic investor INL Investments, while the partnership "aligns with the company's positioning as the only true super-premium mixer in the region and the company's relentless focus on the super-luxury end of the market."
East Imperial Founder, Chair & Chief Executive Officer Tony Burt commented: "The Asia–Pacific region has always been the cornerstone of the East Imperial story and business, and to see our highly-regarded and highly valued partner, Wen Hua International, landing this significant deal underlines our combined strategic strength for the region. We expect this to be the first of many such wins, and we're super-excited with this achievement and what lies ahead in 2024 and beyond."
Shares in East Imperial were down 2.4% to 0.90 pence each in London on Monday afternoon.
By Greg Rosenvinge, Alliance News senior reporter
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East Imperial (EISB)