(Clarifies throughout to show reductions are global not
European)
DUESSELDORF, Germany, Oct 8 (Reuters) - Vodafone
will reduce its store footprint by 15%, chief executive Nick
Read said on Tuesday, as the telecoms firm makes better use of
data to optimise its store estate.
Read said the group would use big data to overhaul its 7,700
stores globally, transforming 40% of the outlets by the end of
2021 to offer more services in addition to the 15% of stores
that will close.
Vodafone has around 5,000 stores in Europe.
(Reporting by Paul Sandle, Editing by Alistair Smout)
Vodafone (VOD)