LONDON (Alliance News) - Brave Bison Group PLC Monday said it has appointed Will Pyne as its chief creative officer.
Brave Bison, which changed its name from Rightster Group PLC in May, did not provide a date from which Pyne's appointment would take effect.
Pyne formerly co-founded creative agency Holler Digital Ltd, where he served as global executive creative director.
"[Pyne] has an incredible and proven track record, and in joining us a very clear remit: to ensure that Brave Bison becomes a business with creativity at its core," said Chief Executive Officer Ashley MacKenzie said in a statement.
"This is more than just about raising the bar on our creativity output overall. This is a DNA overhaul, about honing the talent we have in the business and making us a group of people - around the world - capable of producing industry recognised and culturally powerful work," MacKenzie added.
Shares in Braze Bison were down 5.7% at 4.01 pence Monday afternoon.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
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Brave Bison (BBSN)