LONDON (Alliance News) - Internet media company Blinkx PLC on Thursday said it is to change its name to RhythmOne PLC, the name of its current main trading entity.
"Transitioning to the new name aligns the company's overarching brand with dominant commercial and industry growth drivers," the company said.
Blinkx said the name change is set to become effective from Friday.
"Our transition to the RhythmOne name comes at a pivotal and exciting time for the company. It underscores the significant integration and transformation efforts we have undertaken and reflects our core focus on mobile, video and programmatic trading - the fastest growing segments within online advertising," said Chief Executive Officer Subhransu Mukherjee.
Blinkx shares were up 1.3% to 19.50 pence Thursday.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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