(Sharecast News) - Belluscura announced a partnership with Sunset HealthCare Solutions, a Chicago-based manufacturer and distributor of home medical equipment, on Tuesday.
The AIM-traded firm said the collaboration was intended to expand the reach of its oxygen enrichment technology, particularly focusing on the 'X-PLOR' portable oxygen concentrator (POC).
It said Sunset Healthcare had an extensive network, serving more than 1,600 healthcare businesses across the United States and internationally, with a team of sales representatives across 150 countries.
Under the newly-inked agreement, Sunset Healthcare would offer the X-PLOR POC to its customer base, providing access to advanced medical solutions.
In a strategic move anticipated to strengthen the partnership further, Belluscura said it was planning to extend the distribution agreement to include the 'DISCOV-R' POC in the second quarter of this year.
At the same time, Belluscura announced the promotion of Konstantin Grey to the position of vice-president of North American sales.
Since joining the company in July, Belluscura said Grey had demonstrated strong leadership, spearheading the establishment and successful launch of its direct-to-consumer sales force and website.
"We welcome the new partnership with Sunset HealthCare Solutions, which will provide over 1,600 healthcare businesses with access to our innovative products through a trusted, industry leader," said chief executive officer Robert Rauker.
"This agreement significantly expands our distribution network."
At 1343 GMT, shares in Belluscura were flat at 20p.
Reporting by Josh White for Sharecast.com.
Belluscura (BELL)