LONDON, Nov 10 (Reuters) - British low cost carrier easyJet said it would launch a loyalty scheme for its mostfrequent travellers, the latest perk to be added that is moreusually associated with traditional airlines.
At an event marking 20 years since its first flight onTuesday, easyJet said it would reward customers who fly with itmore than 20 times a year by offering them benefits such asflight changes for free.
Budget airlines have historically shunned loyalty schemesbecause of the higher costs associated with implementing them,but easyJet said their scheme would be simple and cost-efficientto run. (Reporting by Sarah Young; editing by Kate Holton)
easyJet (EZJ)