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(Sharecast News) - Research and data analytics group Yougov has acquired open banking start-up Lean App, providing the firm with the capability to "enrich its products and services" with financial transaction data.
Yougov wholly acquired Lean on a three-year earn-out deal, with all four of the application's co-founders now set to join the company as part of the transaction.
The AIM-listed firm highlighted that through Lean's ready-built, secure system, members who consent to do so will be able to share financial transaction data with Yougov, meaning its existing products and services would be "enriched with data" confirming the value, timing, and frequency of purchases made both online and offline.
Yougov stated that the move was in line with one of its wider strategic goals of bolstering its "stream of observed behavioural data".
"This data, combined with attitudinal insights from YouGov Profiles, the Company's audience profiling and targeting tool, provides truly connected market intelligence data," said Yougov.
As of 0840 BST, Yougov shares were up 0.56% at 1,020.70p.
26 Apr 2021 11:54
IN BRIEF: YouGov acquires banking start-up Lean App
IN BRIEF: YouGov acquires banking start-up Lean App
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