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  2. Share Prices
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  5. WPP Acquires Romanian Market Research Agency Daedalus

Pin to quick picksWPP Share News (WPP)

WPP Information

Share Price Information for WPP (WPP)

London Stock Exchange
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Share Price: 845.40
Bid: 843.20
Ask: 843.60
Change: 0.00 (0.00%)
Spread: 0.40 (0.047%)
Open: 0.00
High: 0.00
Low: 0.00
Prev. Close: 845.40
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WPP Acquires Romanian Market Research Agency Daedalus

Wed, 21st May 2014 08:37

LONDON (Alliance News) - Advertising and public relations giant WPP PLC Wednesday said its subsidiary Millward Brown has acquired Romanian market research agency Daedalus for an undisclosed fee.

WPP said the acquisition of Bucharest-based Daedalus will provide Millward Brown with a presence in Central and Eastern Europe. Millward Brown is research agency specializing in advertising, marketing communications and media

Daedalus' clients include drink companies Diageo PLC, Pepsi and telecommunications business Vodafone.

For the year ended December 31, Daedalus posted revenue of EUR3.5 million.

WPP shares were quoted up 0.4% at 1,244.00 pence Wednesday morning.

By Anthony Tshibangu; anthonytshibangu@alliancenews.com; @AnthonyAllNews

Copyright 2014 Alliance News Limited. All Rights Reserved.

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