(ShareCast News) - Media company WPP has agreed to merge its Australian and New Zealand businesses with marketing and communications business STW Communications Group and increase its shareholding from 23.6% to 61.5%. WPP will sell its businesses to STW for an enterprise value of AUD512m, with consi
Read more(ShareCast News) - London stocks are set to open lower on Monday, taking their cue from losses in Asia, as weaker oil prices and this week's interest rate decision from the Federal Reserve keep investors on edge. The FTSE 100 is expected to open four points lower than Friday's close at 5,948. "Glob
Read morePARIS, Dec 11 (Reuters) - French advertising firm Publicis has lost cosmetics group L'Oreal's advertising account in the United States to British rival WPP, a source close to the matter said on Friday, confirming an earlier Financial Times report. Publicis declined to comment. Shares in th
Read more* IMG and MLS marketing arm awarded rights to tournament * Tournament had been in doubt after previous deal scrapped * 16-team competition to be hosted in U.S., feature Brazil By Simon Evans Dec 2 (Reuters) - Sports marketing agency IMG and North American company Soccer Un
Read more(ShareCast News) - WPP has agreed to acquire Amsterdam-based digital agency Helder Marketing & Communicatie, which focuses on 'direct response' measurement of advertising, for an undisclosed sum. Helder, whose 99Channels 'direct response' software has been developed to analyse the results on client
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