WPP has taken another step forward in strengthening its digital media portfolio after announcing its subsidiary Possible has acquired US-based mobile developer Double Encore. The advertising and media giant did not release any financial details regarding the acquisition which is expected to add to
Read more(Adds background on industry, comments from source, analyst) By Liana B. Baker and Jennifer Saba July 24 (Reuters) - Activist hedge fund Elliott Management has taken a 6.7 percent stake, worth about $570 million, in advertising firm Interpublic Group of Cos Inc, setting up a showdown
Read moreJuly 24 (Reuters) - Hedge fund Elliott Management has taken a 6.7 percent stake, representing about $570 million, in advertising firm Interpublic Group of Cos Inc and announced plans to meet with its board to discuss boosting shareholder value. Elliott Management, the $24 billion hedge fund
Read moreWPP took another step forward in strengthening its digital media portfolio after announcing its subsidiary Kantar has invested in London-based market research firm ZappiStore. The PR giant now holds a stake in the analytics group, which was launched in 2013, as an automated data collection through
Read more* Q2 organic growth 0.5 pct on sales of 1.76 bln euros * H1 2014 operating margin 13 pct vs 13.7 pct in H1 2013 * CEO says failed Omnicom deal had a negative effect * Strong euro and European slowdown also weighed * Publicis shares fall 4.7 pct to lowest since August (Ad
Read moreWPP's subsidiary Scangroup has acquired a majority stake in pan-African marketing group EXP as part of its strategy to develop its business across the continent. The group did not reveal any financial details of the acquisition but announced that the completion of the transaction is dependent on va
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