(Alliance News) - Vodafone Group PLC on Friday said it has formed a strategic partnership with Netherlands-based ethical mobile phones manufacturer Fairphone, saying this was part of Vodafone's commitment of reducing its carbon footprint.
Under the partnership, Vodafone will provide Fairphone 3 to its European customers. The companies also plan to share knowledge on sustainability issues including the circular economy, electronic waste and responsible sourcing.
The Fairphone 3 is a durable Android smartphone based on a modular design that allows easy repair of different elements such as screen, battery and camera, helping to extend the life of the device and minimise its environmental footprint.
"This partnership with Fairphone aligns with Vodafone's purpose to improve the lives of 1 billion people while halving its environmental impact by 2025," the FTSE 100 listed telecommunications company said.
"This commitment by Vodafone includes halving its carbon footprint and purchasing all electricity from renewable sources by 2025, and Vodafone has committed to reuse, resell or recycle 100% of its network waste and help customers extend the lives of the devices they already own," the company added.
Vodafone Group Chief Commercial Operations & Strategy Officer Ahmed Essam said: "At Vodafone, we're working hard to build a digital future that works for everyone and this strategic partnership between Vodafone and Fairphone brings together our expertise as Europe's leading and largest converged technology communications company with the recognised expert in sustainable smartphones."
Vodafone shares were up 0.5% at 158.14 pence each in London on Friday morning.
By Tapan Panchal; tapanpanchal@alliancenews.com
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