(Adds details, analyst comment, share movement)
May 14 (Reuters) - Northern Irish radio and televisionbroadcaster UTV Media Plc said it expected a 16 percentfall in second-quarter revenue at its largest division Radio GBfrom a year earlier, a period which saw the 2014 FIFA World Cupbuild-up.
UTV Media shares fell almost 16 percent to 149 pence inearly trading. The stock was among the biggest percentage loserson the London Stock Exchange on Thursday morning.
UTV, which went 'on air' as Ulster Television in 1959 afterSir Laurence Olivier delivered the first official broadcast,said revenue at its talkSPORT radio station would fall 25percent in the second quarter.
Second-quarter revenue at its television business, whichaccounted for about a third of sales last year, would rise 37percent, the broadcaster said.
However, the Belfast-based company expects a further revenueloss of 2.5 million pounds ($3.9 million) for the full year atUTV Ireland, its newest television channel, and said that therewas considerable volatility in the division's performance.
UTV said in March that it expected a full-year loss of about6 million pounds from UTV Ireland, hurt in part by delayednegotiations with advertisers and slower-than-expected audiencebuild.
Numis analysts forecast a loss of 3.5 million pounds at UTVIreland in 2016, before a move into breakeven in 2017.
"After a Q1 which was impacted by delays to tuning andaggressive competitive action, losses will reduce steadilythrough the year," Numis analysts wrote in a note.
They kept their view that the long-term opportunity for UTVIreland remained significant. ($1 = 0.6350 pounds) (Reporting by Noor Zainab Hussain in Bengaluru; Editing byGopakumar Warrier)
