AMSTERDAM, Dec 17 (Reuters) - Just Eat Takeaway.com
said on Friday it had struck a deal with British
supermarket group Asda to sell groceries through its delivery
platform.
The deal, Just Eat's first with a major British supermarket
chain, comes after the company has faced criticism it has been
slow to respond to similar moves by competitors: Deliveroo has
partnerships with Waitrose, Sainsbury's, Aldi and Morrisons,
while Uber has worked with Shell, Asda and Sainsbury's.
The past year has also seen a flurry of new entrants to
European food delivery, including fast grocery delivery firms
such as Gorillas, Getir, Weezy and Fancy. Meanwhile, U.S.
companies are coming to Europe, as DoorDash bought
Finland-based deliverer Wolt for $8 billion in November and
privately held U.S. firm GoPuff has bought both Dija & Fancy.
Takeaway said the move was "a significant step."
"With over 60,000 restaurant partners on the Just Eat
platform, across 95% of the UK, the partnership with Asda marks
the next stage in Just Eat’s commitment to delivering the best
service and range of options for its consumers."
Takeaway, which also owns the Grubhub brand in the United
States, also has a delivery partnership with 7-Eleven.
(Reporting by Toby Sterling
Editing by Mark Potter)