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Purplebricks swings to FY profit, launches money back guarantee

Tue, 06th Jul 2021 08:20

(Sharecast News) - Online estate agent Purplebricks said on Tuesday that it swung to a full-year profit as it announced the launch of a money back guarantee.
In the year to 30 April 2021, the company swung to a pre-tax profit of £3.6m from a loss of £9.2m the year before, as revenue grew 13% to £90.9m. Instructions increased by 14% to 58,043 and average revenue per instruction was up 7% to £1,501.

Purplebricks said total fee income rose 22% to £87.1m, while adjusted earnings before interest, tax, depreciation and amortisation rose to £12m from £2.9m the year before.

The company said it has started the new financial year in a "strong" position, and its new pricing structures, which include a money back guarantee and a simplified two-tier proposition, are launching this month.

"The market for sales is buoyant at the moment, with fall through rates at their lowest in a long time, but with the very healthy demand currently outstripping new supply volumes," it said. "We expect supply and demand to return to more of a balance post summer.

"As such, it is too early to quantify the benefit from the new pricing structures to the current financial year. Our current expectation is for FY22 EBITDA to be flat year-on-year, in line with market expectations, with these strategies expected to accelerate revenue growth and drive progress towards the Group's medium-term targets over the next few years."

Purplebricks said that once these initiatives have been rolled out, it will accelerate its marketing strategy to grow instructions and share.

"As a result of these strategic changes, the board expects Purplebricks to be able to deliver annual revenue growth in excess of 20% in the medium-term, with confidence in the group's ability to deliver against its growth strategy."

The terms of the money back guarantee apply to properties marketed at the agreed valuation, allowing customers a refund on their full fee if they have not received a proceedable offer within 10% of their valuation.

At 0820 BST, the shares were down 1.7% at 83.79p.

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25 May 2022 11:29

Purplebricks expects to swing to an annual loss as instructions fall

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12 May 2022 16:00

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Diploma PLCHalf Year Results
Finsbury Growth & Income Trust PLCHalf Year Results
Greggs PLCTrading Statement
Petropavlovsk PLCFull Year Results
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Land Securities Group PLCFull Year Results
Micro Focus International PLCTrading Statement
Renew Holdings PLCHalf Year Results
Shoe Zone PLCHalf Year Results
Smartspace Software PLCFull Year Results
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Future PLCHalf Year Results
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Countryside Partnerships PLCHalf Year Results
Dialight PLCTrading Statement
easyJet PLCHalf Year Results
Ecofin Global Utilities & Infrastructure Trust PLCHalf Year Results
Essentra PLCTrading Statement
Euromoney Institutional Investor PLCHalf Year Results
Fevertree Drinks PLCTrading Statement
Gamma Communications PLCTrading Statement
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DIRECTOR DEALINGS: Purplebricks chair and Close Bros AM chief buy

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10 Mar 2022 11:05

IN BRIEF: Purplebricks promotes HR veteran to chief executive

Purplebricks Group PLC - Solihull, West Midlands-based estate agent - Vic Darvey resigns as chief executive "due to personal circumstances" and will depart at the end of March. Chief Operating Officer Helena Marston will take over as CEO. Davey has been in charge since May 2019, while Marston joined the firm as chief people officer in May 2020, having held senior human resources roles a Virgin Media, Kuwait Energy, Jaguar Land Rover and Vodafone Group PLC. Purplebricks notes Marston worked with Darvey to implement the company's new operating model in the UK.

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10 Mar 2022 09:12

Purplebricks CEO to step down

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31 Jan 2022 07:45

Purplebricks turns red as revenues fall

(Sharecast News) - Purplebricks Group blamed a "challenging" period on Monday after interim revenues fell, pushing the online-only estate agency into the red.

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4 Jan 2022 07:21

Purplebricks says not planning to sell lettings business

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IN BRIEF: Purplebricks shares drop amid lettings management issue

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Purplebricks facing millions in potential claims, delays results

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