LONDON (Alliance News) - Four leading betting companies are set to introduce a voluntary ban on Wednesday on advertising free bets and free money on television before 9pm, the Financial Times reported Tuesday.
William Hill PLC, Ladbrokes PLC, Paddy Power PLC and Gala Coral Group Ltd are hoping the ban will ease public concerns about the effects of aggressively-pitched advertising campaigns on younger people watching live football matches, the FT said.
One insider, however, said the ban is not likely to fully satisfy the Premier League, which is concerned about how betting has become "part and parcel" of watching the modern game on television, the paper added. The Football Association, the governing body for English football, is also monitoring the impact of the ban on TV advertising around live football.
http://www.ft.com/cms/s/0/69c63c30-47d1-11e4-be7b-00144feab7de.html#axzz3EpLstSiT
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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